Alex Cuevas is a champion for people, culture, and bold ideas. As Head of People at BBH USA—the iconic agency known for zagging when others zig—she leads recruitment, retention, and human resources, helping ensure that talent at every level can thrive in an environment where creativity and originality are celebrated.
A trusted advisor to C-Suite leaders, Alex brings together business insight and a deep understanding of people to build high-performing, future-focused organizations. Raised across multiple cultures and continents, she brings a global perspective to equity, inclusion, and mentorship, while inspiring the next generation of advertising talent. This year [2025], she was recognized by The ADVERTISING Club of New York as a Rising Star & Young Professional.
