Summer 2025: Social Media & Marketing Video Fundamentals
Welcome to Video Fundamentals, an OPTIONAL mini-course available through the Social Media & Marketing Journey! Within our ever-growing digital landscape, video has become one of the main mediums through which people absorb content, share their thoughts, and tell their stories. The reach that a compelling video can have is enough to entertain, spark meaningful discussions, and/or create change. To ensure that your message or story achieves its full potential, it is important to understand the three key stages of video production: pre-production, production, and post-production. In this mini-course, we will take a closer look at these three stages and explore the aspects of video creation that contribute to compelling content.
Learning Objectives
- Gain an understanding of video fundamentals
- Identify and describe the essential steps of the pre-production, production, and post-production stages
- Discover how to implement various narrative techniques
- Develop a comprehensive plan to bring a video concept to life
- Evaluate video projects through self-assessment, and identify areas to improve for future work
Requirements
Social Media and Marketing Journey:
Coursework
The Video Fundamentals mini-course is OPTIONAL.
As you progress through each lesson, make sure to press complete before moving on to the next.
Complete all sections in the Social Media & Marketing: Behind the Screen Course. You also have access to 2 optional mini-courses that will be helpful for your final project. See the Asynchronous Coursework tab for more information.
Mentorship
You are in one of the following pair types. You pair type is listed on your GWN Portal profile.
- Mentor/Mentee: Meet at least 2 times per month and, as a pair, attend all of the following engagement events listed below.
- Peer-to-Peer: Meet at least 2 times per month and, as a pair, attend all of the following engagement events listed below.
Engagement Events
The following events are required for all Social Media & Marketing mentees and mentors:
- Tuesday, July 15 at 6-7:30 PM ET – Journey Meeting
- Tuesday, August 12 at 6-7:15 PM ET – Career Chat
- Saturday, September 20 at 3-4:30 PM ET – Mentee Showcase
If you cannot make an event, let your Staff Lead know in advance. Your Staff Lead will help you find an alternative event to attend.
Submissions
- Develop and present a portfolio of marketing assets based on skills learned in the Journey engagement events and through the Course.
- All mentees in the Social Media and Marketing Journey are expected to create a 5-7 minute presentation.
- The final presentation and celebration will be on September 20.
Engagement Dates
- Tuesday, July 15 at 6-7:30 PM ET – Journey Meeting
- Tuesday, August 12 at 6-7:15 PM ET – Career Chat
- Saturday, September 20 at 3-4:30 PM ET – Mentee Showcase
Asynchronous Coursework
You must complete all sections in the Social Media & Marketing: Behind the Screen Course:
- Getting Creative with Social Media
- Data Storytelling
- The Marvelous Multiverse of Marketing
You also have access to 2 optional mini-courses that will be helpful for your final project:
Graphic Design Fundamentals
Video Fundamentals
Submissions
In order to submit your final presentation, you will need to send your slides to your Staff Lead by September 19. Your Staff Lead will provide you with instructions for how to submit this.
Curriculum
- 1 Section
- 5 Lessons
- 10 Weeks
- Introduction to Video Production5
Instructor
