Fall 2026
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media
This Journey explores how social media—especially TikTok’s BookTok community—has transformed the publishing industry. With the input from industry professionals, you’ll gain insight into how books are marketed, discovered, and driven to bestseller lists in the digital age. Through workshops, mentorship, and hands-on projects, you’ll learn how publicity campaigns are built, how authors cultivate authentic online presence, and how trends shape reader engagement. We will analyze successful BookTok strategies, create tour own promotional concepts, and develop practical skills in digital marketing, branding, and literary publicity—while examining the evolving relationship between storytelling, audience, and platform.
Fall 2026 Pre-Enrollment Is Open!
Express your interest in this Journey by filling out the form below.
You may also sign up for Mentorship on Demand at any time.
Learning Objectives
Journey Teaching Artist
Publishing 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publishing 360 Adventure.
Explore All Journeys
Explore All Journeys
From Page to Production: Screenwriting for Short Films (Part 1) (Fall 2026)
This two-cycle Journey guides participants from crafting a short film script to bringing it to life on screen. In the first cycle, mentors and mentees focus on developing compelling stories, dynamic characters, and engaging dialogue, learning the essentials of screenwriting for short films. In the second cycle, participants move from script to screen, exploring the practical aspects of video production, including planning, collaboration, and bringing their creative vision to life. By the end of the journey, mentees will have both a polished script and hands-on experience in producing their own short film.
Life Lines: Crafting Memoir and Nonfiction (Paid Adult Version) (Fall 2026)
In this three-cycle Journey, writers will get the support and expert industry insight they need to write their memoir. In the first three-month cycle, participants will outline, structure their book, and begin their first drafts; in the second three-month cycle, participants will write and workshop their drafts; and in the third cycle, participants will finish their drafts and write their book proposals.
Hooked on Fiction: Crafting Your First Chapter (Fall 2026)
In this Journey, we’ll tackle one of the most daunting parts of novel writing: the opening chapter. Participants will explore how to hook readers while establishing character, setting, and stakes—asking big questions like where to begin and how to share key details without overload.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media (Fall 2026)
This Journey explores how social media—especially TikTok’s BookTok community—has transformed the publishing industry.
The Power of Punchlines: Stand-Up Comedy for Change (Fall 2026)
In this Journey, mentors and mentees will explore the power of comedy as a tool for social change, with a special focus on stand-up comedy. From climate change and economic inequality to LGBTQ+ rights, racial justice, and mental health, participants will learn how to write and perform material that blends humor with meaningful social critique.
Civil Discourse: Connection & Persuasion (Fall 2026)
In this Journey, mentors and mentees will develop essential skills in public speaking, argumentation, and critical thinking. Through engaging activities and interactive discussions, participants will learn to craft persuasive speeches, construct well-reasoned arguments, and present their ideas with confidence.
Independent Study (Fall 2026)
Create your own experience with our Independent Study Journey. Mentors and mentees meet as a pair, attend events of interest, and use coursework to help plan creative projects and meet your goals.
Fashion Forward: Exploring a Sustainable Future (Fall 2026)
This Journey invites participants to explore the intersection of fashion and sustainability, examining how style, ethics, and environmental responsibility can coexist.
Lead Community Change (Fall 2026)
Lead Community Change is a dynamic two-cycle Journey that harnesses the transformative power of storytelling to drive social impact. Aspiring young leaders and activists will unleash their creativity to develop and implement innovative community-based social activism projects, supported by Girls Write Now’s rich storytelling resources.
Book Club: Joy Harjo’s Collection of Poetry An American Sunrise (Fall 2026)
The An American Sunrise Poetry Journey is a two-cycle program for participants 18+ exploring An American Sunrise by Joy Harjo.
