Fall 2026
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media
This Journey explores how social media—especially TikTok’s BookTok community—has transformed the publishing industry. With the input from industry professionals, you’ll gain insight into how books are marketed, discovered, and driven to bestseller lists in the digital age. Through workshops, mentorship, and hands-on projects, you’ll learn how publicity campaigns are built, how authors cultivate authentic online presence, and how trends shape reader engagement. We will analyze successful BookTok strategies, create tour own promotional concepts, and develop practical skills in digital marketing, branding, and literary publicity—while examining the evolving relationship between storytelling, audience, and platform.
Fall 2026 Pre-Enrollment Is Open!
Express your interest in this Journey by filling out the form below.
You may also sign up for Mentorship on Demand at any time.
Learning Objectives
Journey Teaching Artist
Publishing 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publishing 360 Adventure.
Explore All Journeys
Explore All Journeys
Careers for Creatives: Unexpected Opportunities (Spring 2025)
The Careers for Creatives: Unexpected Opportunities Journey is perfect for mentees and mentors who are looking to turn their passion for storytelling, content creation, or journalism into a career. Through a dynamic online course, mentoring sessions, and live networking events, you will explore various career paths available to writers today, learn practical skills to help you succeed, and discover how to build a sustainable career that aligns with your interests and strengths. Discover career paths in finance, technology, corporate communications, publishing and more!
Read: Memoir (Spring 2025)
Each cycle, we’ll close read a new book and discuss it at monthly fixed meetings. We’ll focus, in particular, on reading as writers and taking note of the ways each author crafts their story. This cycle, we'll be reading How to Say Babylon: A Memoir by Safiya Sinclair.
