Fall 2026
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media
This Journey explores how social media—especially TikTok’s BookTok community—has transformed the publishing industry. With the input from industry professionals, you’ll gain insight into how books are marketed, discovered, and driven to bestseller lists in the digital age. Through workshops, mentorship, and hands-on projects, you’ll learn how publicity campaigns are built, how authors cultivate authentic online presence, and how trends shape reader engagement. We will analyze successful BookTok strategies, create tour own promotional concepts, and develop practical skills in digital marketing, branding, and literary publicity—while examining the evolving relationship between storytelling, audience, and platform.
Fall 2026 Pre-Enrollment Is Open!
Express your interest in this Journey by filling out the form below.
You may also sign up for Mentorship on Demand at any time.
Learning Objectives
Journey Teaching Artist
Publishing 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publishing 360 Adventure.
Explore All Journeys
Explore All Journeys
Teach GWN (Summer 2025)
In this journey, members of the GWN community will develop curriculum and facilitate a community studio for one or more cycles within GWN’s Collaboratory structure. Each cycle involves facilitating three community studios, one per month. Participants will gain valuable skills in leadership, teaching, and community building. Mentees and mentors can facilitate a community studio either solo (if they are 18 or older) or together as a pair.
On-Demand Mentoring Sessions
On-Demand Mentoring sessions are available for young writers who would like support or advice on a specific topic. These sessions are offered for Career Development, College Preparation, Creative Writing, or Wellness.
Independent Study (Summer 2025)
Create your own experience with our Independent Study Journey. Meet as a pair, attend events of interest, and use coursework to help you plan creative projects and meet your goals.
Community Togetherness (Summer 2025)
Come together in this wellness-focused Journey based in collaborative writing prompts and support for one another.
Explore Tour (Summer 2025)
Explore all of the topics that Girls Write Now has to offer with mini courses, exploratory studios, and one-on-one pair sessions. Discover new skills and build on existing ones with courses and experiences that touch on a range of topics from horror writing to journalism to publishing and much more!
Civil Discourse: Connection & Persuasion (Summer 2025)
Our words can change minds and the world. Discover what you can do with yours… Mentees will learn how to persuade audiences on issues that matter to them. By the end of the journey, they will not only gain confidence in self-expression and analytical thinking but also develop and deliver a final speech that showcases their growth in civil discourse and persuasive communication.
Aloud: Songwriting & Spoken Word (Summer 2025)
Mic check! Enhance the power of your words by speaking or singing them aloud. In this journey, we’ll examine a variety of ways to share creative work using our voices and audio techniques with open mic events, podcasts, and songwriting.
Multimedia Tour (Summer 2025)
Explore all of the topics that Girls Write Now has to offer with mini courses, exploratory studios, and one-on-one pair sessions. Discover new skills and build on existing ones with courses and experiences that touch on a range of topics from horror writing to journalism to publishing and much more! Ideal for mentees who enjoy working across multiple genres or are focused on specific projects, this journey offers the flexibility to tailor your learning experience to your individual needs. With a focus on adaptability, this program allows you to balance exploration with dedicated time for your independent projects, providing a comprehensive yet customizable Journey. Great for mentees who are not committed to one medium or who enjoy working in multiple mediums at once.
Lead Community Change (Fall 2024-Spring 2025)
Lead Community Change is a dynamic two-cycle journey that harnesses the transformative power of storytelling to drive social impact. Mentees in this initiative will unleash their creativity to develop innovative projects that make a meaningful difference in their local communities, all while being supported by Girls Write Now’s rich storytelling resources. This journey is designed for aspiring young leaders and activists who are eager to create and implement impactful community-based social activism projects. With a personalized approach, we tailor our support to meet the unique needs of each initiative, empowering participants to bring their visions to life and inspire change in their communities.
The Lead Incubator (Fall 2024-Spring 2025)
The Lead Incubator is a crucial extension of the Lead Community Change journey, offering mentees the space, resources, and support needed to implement their project plans and drive meaningful change in their communities. It acts as a dynamic platform where they can turn their ideas into action. Mentees participating in the Lead Incubator focus on advancing their community-based social activism projects with the support of their mentors and Girls Write Now’s resources. They will take on leadership roles, facilitate a community studio, and develop an episode of the Lead Podcast, interviewing an expert relevant to their project’s cause.
