Fall 2026
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media
This Journey explores how social media—especially TikTok’s BookTok community—has transformed the publishing industry. With the input from industry professionals, you’ll gain insight into how books are marketed, discovered, and driven to bestseller lists in the digital age. Through workshops, mentorship, and hands-on projects, you’ll learn how publicity campaigns are built, how authors cultivate authentic online presence, and how trends shape reader engagement. We will analyze successful BookTok strategies, create tour own promotional concepts, and develop practical skills in digital marketing, branding, and literary publicity—while examining the evolving relationship between storytelling, audience, and platform.
Fall 2026 Pre-Enrollment Is Open!
Express your interest in this Journey by filling out the form below.
You may also sign up for Mentorship on Demand at any time.
Learning Objectives
Journey Teaching Artist
Publishing 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publishing 360 Adventure.
Explore All Journeys
Explore All Journeys
Screenwriting (Spring 2025)
The Screenwriting Journey is an immersive program designed for aspiring screenwriters eager to master the art and craft of storytelling for the screen. Whether one dreams of writing for Hollywood blockbusters, indie films, or television series, this program provides a comprehensive exploration of the essential elements and techniques of screenwriting. By the end of the Journey, participants will have developed a solid foundation in screenwriting, equipped with the tools and knowledge to start crafting their own compelling stories for film. Whether you're new to screenwriting or looking to enhance your existing skills, join us on this creative exploration and bring their cinematic visions to life.
Poetry (Spring 2025)
Join us for an immersive journey into the art and craft of poetry through the lens of the Furious Flower Poetry Center, renowned for its dedication to celebrating African American poetic traditions. The curriculum draws inspiration from the rich legacy of African American poetry, reflecting on themes of history, identity, social justice, and personal narrative. Mentees will have the chance to interact with guest poets, participate in workshops, and collaborate on creative projects that challenge and inspire their own poetic expression.
Advocacy Journalism (Spring 2025)
Leverage creativity and interest in world events, storytelling, and media technology to help shape society. You’ll learn how journalists pitch stories, interview subjects, write news articles and maintain high ethical standards. Great for mentees who would like to be journalists.
Love Well (Spring 2025)
The Love Well Journey focuses on building self-esteem and confidence through increased self-awareness and empowerment within the Girls Write Now community. Using guided prompts to elicit metacognitive writing, journal entries to encourage self-reflection, and specially tailored courses to promote further learning, this journey will guide you to explore your feelings in a structured and safe way.
Perspectives on Publishing & Marketing (Spring 2025)
Learn about the different ways to publish creative work and the fundamentals of marketing yourself and your creations. This Journey will take mentees and mentors through the process of publishing from beginning to end. This is a great opportunity to learn about the publishing industry from employees who work in in the field. Perfect for mentees who would like to be published or work in publishing. With the information gained in this Journey, you will be ready to enter the publishing industry as employees and writers. You will have the knowledge you need to create change in an industry that needs your fresh perspectives.
Perspectives on Editorial (Spring 2025)
Embrace editing as an essential aspect of writing in this journey that leads you through lessons and experiences that explore everything from line edits and grammar to the psychology of revision. Great for individuals who are interested in honing their skills for editing their own creative work (and the work of others!)
Audio Storytelling (Spring 2025)
The Audio Storytelling Journey is for mentees and mentors who want to learn about the ways publishing companies create audio books and other audible content for publication.
Perspectives on Public Policy (Fall 2024-Spring 2025)
The Perspectives on Public Policy Journey offers a comprehensive overview of public policy and its role in addressing societal challenges with a focus on inequalities, public policy frameworks, design, analysis, and justification.
Investigative Podcasts (Fall 2024-Spring 2025)
In this journey, you’ll collaborate as a production team to produce a podcast series about the Cop City project that includes research, pitching episodes, outlining episodes, hosting the podcast, and editing. We’ll try to understand why these cop cities are popping up, why people are resisting their construction, and different ideas around what makes a community “safe.” Great for mentees who are interested in social justice, journalism, and podcasting.
The Power of Punchlines: Stand-Up Comedy for Change (Spring-Summer 2025)
In this 2-cycle journey, participants will explore the power of comedy as a tool for social change, with a special focus on stand-up comedy. From climate change and economic inequality to LGBTQ+ rights, racial justice, and mental health, you'll learn how to write and perform material that blends humor with meaningful social critique. Through workshops and performance coaching, you’ll develop your own comedic voice. Discover how satire and personal storytelling can raise awareness, inspire dialogue, and challenge the status quo— all while keeping your audience laughing. By the end of the journey, you'll have developed a 5 -10-minute stand-up routine that not only entertains but sparks meaningful conversations about the world around us. Comedy is a form of intelligence, whether you’re new to comedy or a seasoned performer, this journey will help you use humor as a force for social impact.
