Alex Cuevas Joins Girls Write Now’s Board of Directors

Alex Cuevas, Head of People at BBH USA, joins Girls Write Now’s Board of Directors.

February 9, 2026 – New York, NY

We are pleased to announce that Alex Cuevas, Head of People at BBH USA, has joined the Girls Write Now Board of Directors. Cuevas has been a steadfast champion for mentoring underrepresented communities, exemplifying Girls Write Now’s mission to break down barriers for young women and gender expansive young people.

Alex Cuevas is a champion for people, culture, and bold ideas. As Head of People at BBH USA—the iconic agency known for zagging when others zig—she leads recruitment, retention, and human resources, ensuring that talent at every level can thrive in an environment where creativity and originality are celebrated. A trusted advisor to C-Suite leaders, Cuevas brings together business insight and a deep understanding of people to build high-performing, future-focused organizations. Raised across multiple cultures and continents, Alex brings a global perspective that recognizes how diverse voices lead to greater creativity and enhanced output.

In an article celebrating her as The ADVERTISING Club of New York’s 2025 Rising Star, Cuevas explained why her passion for uplifting marginalized voices is especially meaningful at this moment.

“I’m plugged into Girls Write Now, an organisation that’s all about smashing barriers—whether it’s gender, race, age, or income—and uplifting the next wave of leaders through the power of writing. In today’s rapidly evolving AI landscape, I’ve truly enjoyed exploring the published stories, poetry, and inspiring mentor-mentee duos emerging from the program. These women are truly impressive, and if you love the craft of writing as much as I do, or helping others find their voice, I would suggest getting involved!”

—Alex Cuevas, Head of People at BBH USA & Girls Write Now Board Member

As Girls Write Now continues to expand our award-winning mentoring and writing services, we are grateful to have Alex Cuevas’ support and clear-eyed vision for the future. Together, we will harness the power of stories to shape culture, impact industries, and bridge worlds.