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Creative Collaboratory Building: A Panel Discussion & Workshop Exploring Technology, Language, & Art


Friday, December 6, 1-5 pm ET

Meet the Partner

The Estée Lauder Companies

The Estée Lauder Companies

The Estée Lauder Companies Inc. is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, fragrance and hair care products, based in Midtown Manhattan, New York City.

Meet the Panelists

Felicia Dodge

Felicia Dodge

Felicia Dodge is currently living in the big city (New York) and chasing after even bigger dreams. She is fascinated by learning new things and has trouble staying in the same place for too long. Currently, she serves as the Director of Analytics & Insights at XX Artists and was previously part of the Audience Insights team at Twitter, leading custom research initiatives and developing data-backed strategies for brands in the sports & entertainment industries. She has spent the last 5 years in the tech industry, working with marketers to tell compelling stories with data.

Rose Else-Mitchell

Rose Else-Mitchell

Rose Else-Mitchell leads the education business at Scholastic comprising all the company’s products and services in support of reading development and children’s social-emotional wellbeing created for prek-12 districts, schools, and direct to teachers. With a focus on meeting the highly diverse needs of all students, Education Solutions offers unparalleled literacy content, book collections, instruction, extended/ home learning, curricula and professional learning across print and digital formats. Education Solutions’ innovative, equitable, and effective materials which support children to learn to read and love to read serve over 90% of prek-12 institutions in the U.S. First joining Scholastic in 2000 as an instructional designer, Rose became Senior Vice-President, of Product Development for the EdTech business in 2008, developing READ 180 Next Generation, MATH 180 and System 44, which were sold to Houghton Mifflin Harcourt (HMH) in 2015. She was later appointed Chief Learning Officer and EVP, Professional Learning, at HMH. Rose also serves as a Teaching Fellow at the Harvard Graduate School of Education and chairs the Industry Council of the EdTech Evidence Exchange. Rose began her career in education as an ELA classroom teacher in Sydney, Australia.

Ashna Shah

Ashna Shah

Ashna is a brand strategist—helping brands and political candidates alike find and articulate their north stars. Having worked on campaigns for brands like H&M and Pepsi, and progressive candidates of color across the country, she’s honed her storytelling and narrative skills for maximum resonance and memorability, and has a deep respect for the power of the well-chosen word. As a mentor at Girls Write Now, she supports—and learns from—a talented mentee whose writing impresses and unveils unspoken truths.

Lynda Pak

Lynda Pak

Lynda Pak is Senior Vice President, Technology Leader for Global Brands and Corporate Functions at Estee Lauder Companies (ELC). Since joining ELC in 2016, she has been passionate about helping business leaders make smart technology investment choices to shape and accelerate value creation. With over twenty years of technology strategy and operational experience, she has collaborated with executive leadership teams at ELC, Bed Bath and Beyond (BBB), Borders Group (BGI), and other leading companies in the consumer products/retail industry. Prior to ELC, as the Vice President of eCom/Digital and Marketing Technologies for BBB, she successfully led the redesign of the digital customer experience and their next generation digital and marketing capabilities. At BGI, she served as Chief Technology Officer and VP of Applications, and as VP of eCommerce Operations. Additionally, with over 19 years of consulting experience with Deloitte Consulting and PricewaterhouseCoopers, she has demonstrated commitment and success as an advisor to senior executive business partners to define and curate their strategic initiatives to drive business value. Lynda has led the delivery of very large, complex, and global ERP programs for key clients. Finally, Lynda built Deloitte Consulting’s global ‘Green IT’ practice to help clients reduce their technology carbon footprint.

Morgan Lin

Morgan Lin

Morgan is a junior in NY! She is super excited to participate in GWN’s Writing 360 program and hopes to explore different genres including prose, poetry, narratives, etc. Outside of writing, Morgan is also very passionate about STEM, specifically computer science, and sharing resources to empower others to pursue their goals!

This event is open to:

all mentees and program alum

December 6 5:00 pm 6:00 pm EST

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