Fall 2026
Building Buzz Journey:
Publicity in the Publishing Industry
This Journey explores how books are marketed, discovered, and reach bestseller lists in the digital age. Together you’ll examine how publicity campaigns are built—how publicists secure media coverage, interviews, reviews, and events to build visibility; how authors cultivate an authentic presence; and how trends shape reader engagement. As a mentee, you’ll build skills in publicity, marketing, and branding for today’s media landscape. As a mentor, you’ll deepen your understanding of what young, diverse audiences are looking for, and strengthen your ability to guide emerging creators. Both of you come away with a clearer sense of how stories reach and engage readers today.
Pre-Enroll in a Spring 2027 Journey Now!
Though enrollment is not currently open, you may express your interest for another Journey by filling out the form below.
You may also sign up for Mentorship on Demand and/or membership at any time.
Learning Objectives
Building Buzz: Publicity in the Publishing Industry Community Experiences
Mentees and mentors in the Building Buzz Journey are required to attend monthly meetings, held on Saturdays from 2-4 PM ET.
Live virtual meeting dates:
- Nov 14, 2 pm ET
- Dec 12, 2 pm ET
- Jan 23, 2 pm ET
If you’re unable to attend a Journey meeting, you must notify your Staff Lead in advance and attend a community event to make up for it—recommended options for this journey include Career Chats and Community Studios.
Building Buzz: Publicity in the Publishing Industry Courses
Fundamentals of Book Publicity
This accompanying online course introduces the fundamentals of book publicity, marketing, and author branding. Through self-paced lessons, participants will explore how books reach readers, examine the role of media, events, and digital platforms in successful publicity campaigns, and develop strategies for promoting creative work with authenticity and impact.
Building Buzz: Publicity in the Publishing Industry Mentoring
Mentees and mentors in this Journey will be matched for one cycle. Pairs will meet for at least two hour-long sessions each month. This journey is open to both mentor/mentee pairs and peer-to-peer pairs.
Journey Teaching Artist
Publish 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publish 360 Adventure.
Explore All Journeys
Explore All Journeys
Journalism: The Art of Profile Writing (Spring 2027)
Every person has a story to tell, and profile writing offers a way to share those stories with the world. In this Journey, mentees and mentors will learn how to build trust with subjects, conduct respectful interviews, and maintain the writer’s role as observer rather than confidante. The Journey emphasizes a holistic approach that considers subject, writer, and reader.
Protopia: Designing Better Futures with Emerging Tech (Spring 2027)
This Journey explores the evolving landscape of artificial intelligence and emerging technologies through a protopian lens—focusing on how innovation can be intentionally shaped toward more equitable, creative, and human-centered futures. Mentees and mentors will examine the possibilities and limitations of AI, engaging in discussions and hands-on explorations that highlight both current applications and future potential. Through critical reflection and creative experimentation, mentees and mentors will consider how technology can be designed and used to expand opportunity, deepen connection, and support more just and imaginative ways of living and creating. Mentees and mentors will strengthen their critical understanding of AI and emerging technologies while deepening their perspective on ethical innovation and human-centered tech practices.
Independent Study (Summer 2026)
Create your own experience with our Independent Study Journey. Meet as a pair, attend events of interest, and use coursework to help you plan creative projects and meet your goals.
Career Exploration: From Searching to Securing the Position (Summer 2026)
This Journey provides a strategic roadmap for navigating the modern workforce, moving from self-discovery to landing the position.
Explore Tour (Summer 2026)
Explore all of the creative and storytelling pathways Girls Write Now has to offer through a multimedia, multi-genre experience that includes mini courses, exploratory studios, and one-on-one pair sessions. Discover new skills and build on existing ones with offerings that range from fiction to journalism to publishing, and dive into formats like video, podcasting, visual storytelling, and more. Ideal for mentees who enjoy working across multiple genres and media or are focused on specific projects, this Journey offers the flexibility to tailor your learning experience to your individual needs.
Writing Our Way to Wellness: A Podcast Journey, Pt. II (Summer 2026)
This Journey invites mentees to explore the intersection of storytelling and wellness through the art of podcasting.
Stories of Becoming: Crafting Young Adult Romance (Summer 2026)
This Journey invites participants to dive into the world of young adult romance, exploring the joys, challenges, and complexities of love in adolescence and young adulthood. Through creative writing exercises, character development, and plot crafting, mentees will learn how to create authentic, relatable stories that resonate with YA readers. Participants will explore themes of identity, friendship, and emotional growth while honing their craft in storytelling that captures the heart and imagination.
Teach GWN (Summer 2026)
In this Journey, members of the GWN community will develop curriculum and facilitate a Community Studio for one or more cycles within GWN’s Collaboratory structure. Each cycle involves facilitating three Community Studios, one per month. Participants will gain valuable skills in leadership, teaching, and community building. Mentees and mentors can facilitate a Community Studio either solo (if they are 18 or older) or together as a pair.
Fresh Mouth: Confidence Through Comedy (Summer 2026)
This Journey transforms your unique observations and "wild and wacky" thoughts into a structured comedy set. Through bi-weekly Journey Meetings and personalized coaching, you will explore the mechanics of humor, moving from a raw premise to a polished delivery. You will learn to find the funny in the everyday while building the stage presence and confidence necessary to share your voice. The experience concludes in a live showcase alongside peers and professional comedians, where you will debut your original material and celebrate the power of humor as a tool for connection and self-expression.
College Ready: Drafting Your Narrative (Summer 2026)
This Journey offers a streamlined path to college readiness through interactive workshops, mentoring, and peer exchange. You will move from drafting a compelling personal statement to building a strategic school list and navigating financial planning, all while receiving personalized feedback on your work. By the end of the program, you’ve gained the skills to create a polished application and the insider knowledge needed to present your most authentic self to admissions committees.
