Fall 2026
Building Buzz Journey:
Publicity in the Publishing Industry
This Journey explores how books are marketed, discovered, and reach bestseller lists in the digital age. Together you’ll examine how publicity campaigns are built—how publicists secure media coverage, interviews, reviews, and events to build visibility; how authors cultivate an authentic presence; and how trends shape reader engagement. As a mentee, you’ll build skills in publicity, marketing, and branding for today’s media landscape. As a mentor, you’ll deepen your understanding of what young, diverse audiences are looking for, and strengthen your ability to guide emerging creators. Both of you come away with a clearer sense of how stories reach and engage readers today.
Pre-Enroll in a Spring 2027 Journey Now!
Though enrollment is not currently open, you may express your interest for another Journey by filling out the form below.
You may also sign up for Mentorship on Demand and/or membership at any time.
Learning Objectives
Building Buzz: Publicity in the Publishing Industry Community Experiences
Mentees and mentors in the Building Buzz Journey are required to attend monthly meetings, held on Saturdays from 2-4 PM ET.
Live virtual meeting dates:
- Nov 14, 2 pm ET
- Dec 12, 2 pm ET
- Jan 23, 2 pm ET
If you’re unable to attend a Journey meeting, you must notify your Staff Lead in advance and attend a community event to make up for it—recommended options for this journey include Career Chats and Community Studios.
Building Buzz: Publicity in the Publishing Industry Courses
Fundamentals of Book Publicity
This accompanying online course introduces the fundamentals of book publicity, marketing, and author branding. Through self-paced lessons, participants will explore how books reach readers, examine the role of media, events, and digital platforms in successful publicity campaigns, and develop strategies for promoting creative work with authenticity and impact.
Building Buzz: Publicity in the Publishing Industry Mentoring
Mentees and mentors in this Journey will be matched for one cycle. Pairs will meet for at least two hour-long sessions each month. This journey is open to both mentor/mentee pairs and peer-to-peer pairs.
Journey Teaching Artist
Publish 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publish 360 Adventure.
Explore All Journeys
Explore All Journeys
Explore Tour (Fall 2026)
Explore all of the creative and storytelling pathways Girls Write Now has to offer through a multimedia, multi-genre experience that includes mini courses, exploratory studios, and one-to-one pair sessions.
Teach GWN (Fall 2026)
In this Journey, members of the GWN community will develop curriculum and facilitate a community studio for one or more cycles within GWN’s Collaboratory structure.
The Career Journey: Inside Book Publishing (Fall 2026)
This Journey is for mentors curious about breaking into publishing, mentors already in the industry who want to pass on what they know, and mentees serious about building a career in books. Together you'll map the roles across publishing houses and literary agencies and get into the nuts and bolts of what each one actually does.
Explore Tour (Spring 2027)
Explore Girls Write Now’s creative and storytelling pathways through a multimedia, multi-genre experience featuring mini courses, exploratory studios, and one-to-one pair sessions. Develop skills across fiction, journalism, publishing, video, podcasting, visual storytelling, and more.
Independent Study (Spring 2027)
Create your own experience with our Independent Study Journey. Mentees and mentors meet as a pair, attend events of interest, and use coursework to support creative projects and personal goals. Along the way, you can connect with others during a mid-cycle mixer designed to spark inspiration, share ideas, and build community. The Journey culminates in a showcase where participants present the work they have developed throughout the cycle and celebrate their accomplishments together. Mentees and mentors will benefit by gaining greater independence in their learning, deepening their creative practice, and building meaningful connections while pursuing self-directed goals.
Teach GWN (Spring 2027)
In this Journey, members of the GWN community will develop curriculum and facilitate a Community Studio for one or more cycles within GWN’s Collaboratory structure. Each cycle involves facilitating three Community Studios, one per month. Mentees and mentors will gain valuable skills in leadership, teaching, and community building. Mentees and mentors can facilitate a Community Studio either independently (if they are 18 or older) or together as a pair.
Screenwriting: Crafting Short Film Stories (Spring 2027)
This two-cycle Journey guides participants from crafting a short film script to bringing it to life on screen. In the first cycle, mentors and mentees focus on developing compelling stories, dynamic characters, and engaging dialogue, learning the essentials of screenwriting for short films. In the second cycle, participants move from script to screen, exploring the practical aspects of video production, including planning, collaboration, and bringing their creative vision to life. By the end of the journey, mentees will have both a polished script and hands-on experience in producing their own short film.
Life Lines: Crafting Memoir (Part 1) (Spring 2027)
In this three-cycle Journey, writers will get the support and expert industry insight they need to write their memoir. In the first three-month cycle, participants will outline, structure their book, and begin their first drafts; in the second three-month cycle, participants will write and workshop their drafts; and in the third cycle, participants will finish their drafts and write their book proposals.
Lead Community Change (Part 2) (Spring 2027)
Lead Community Change is a dynamic two-cycle Journey that harnesses the transformative power of storytelling to drive social impact. Aspiring young leaders and activists will unleash their creativity to develop and implement innovative community-based social activism projects, supported by GWN’s rich storytelling resources.
Speak Your Truth: Spoken Word Poetry (Spring 2027)
Explore the power of spoken word poetry as a form of storytelling, self-expression, and social commentary.
