Fall 2026
Building Buzz Journey:
Publicity in the Publishing Industry
This Journey explores how books are marketed, discovered, and reach bestseller lists in the digital age. Together you’ll examine how publicity campaigns are built—how publicists secure media coverage, interviews, reviews, and events to build visibility; how authors cultivate an authentic presence; and how trends shape reader engagement. As a mentee, you’ll build skills in publicity, marketing, and branding for today’s media landscape. As a mentor, you’ll deepen your understanding of what young, diverse audiences are looking for, and strengthen your ability to guide emerging creators. Both of you come away with a clearer sense of how stories reach and engage readers today.
Pre-Enroll in a Spring 2027 Journey Now!
Though enrollment is not currently open, you may express your interest for another Journey by filling out the form below.
You may also sign up for Mentorship on Demand and/or membership at any time.
Learning Objectives
Building Buzz: Publicity in the Publishing Industry Community Experiences
Mentees and mentors in the Building Buzz Journey are required to attend monthly meetings, held on Saturdays from 2-4 PM ET.
Live virtual meeting dates:
- Nov 14, 2 pm ET
- Dec 12, 2 pm ET
- Jan 23, 2 pm ET
If you’re unable to attend a Journey meeting, you must notify your Staff Lead in advance and attend a community event to make up for it—recommended options for this journey include Career Chats and Community Studios.
Building Buzz: Publicity in the Publishing Industry Courses
Fundamentals of Book Publicity
This accompanying online course introduces the fundamentals of book publicity, marketing, and author branding. Through self-paced lessons, participants will explore how books reach readers, examine the role of media, events, and digital platforms in successful publicity campaigns, and develop strategies for promoting creative work with authenticity and impact.
Building Buzz: Publicity in the Publishing Industry Mentoring
Mentees and mentors in this Journey will be matched for one cycle. Pairs will meet for at least two hour-long sessions each month. This journey is open to both mentor/mentee pairs and peer-to-peer pairs.
Journey Teaching Artist
Publish 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publish 360 Adventure.
Explore All Journeys
Explore All Journeys
Everything’s a Story: Nonfiction that Reads like Fiction (Fall 2026)
In this Journey, mentees and mentors will explore the ways in which creative storytelling techniques can be applied to nonfiction writing of all kinds, from memoir and personal essay to op-ed and how-to articles. We will dive into what makes a story—from structural archetypes to writing that flows—and learn how to harness the power of story to make nonfiction compelling and transformative.
Wild Ideas: Nature, Science & Creativity (Fall 2026)
Created in honor of Helen Ghiradella, the biologist who uncovered the hidden architecture of butterfly wings, this Journey invites you, mentor and mentee, to explore the natural world through the complementary lenses of scientific inquiry and creative expression. Through close observation, research, and reflection, you'll investigate the forms, patterns, and processes found in nature, then build an original project—writing, visual art, media, performance, music, or a form of your own choosing—that celebrates where these disciplines meet. Along the way, you'll sharpen your powers of observation, stretch your interdisciplinary thinking, and develop the ability to translate scientific understanding into meaningful art.
Hooked on Fiction: Story Structures for Plotters, Pantsers, & Plantsers (Fall 2026)
In this Journey, we’ll tackle one of the most daunting parts of novel writing: the opening chapter. Participants will explore how to hook readers while establishing character, setting, and stakes—asking big questions like where to begin and how to share key details without overload.
Building Buzz: Publicity in the Publishing Industry (Fall 2026)
In this Journey, mentors and mentees explore how books are marketed, discovered, and reach bestseller lists in the digital age.
The Power of Punchlines: Stand-Up Comedy for Change (Fall 2026)
In this Journey, mentors and mentees will explore the power of comedy as a tool for social change, with a special focus on stand-up comedy. From climate change and economic inequality to LGBTQ+ rights, racial justice, and mental health, participants will learn how to write and perform material that blends humor with meaningful social critique.
Civil Discourse: Connection & Persuasion (Fall 2026)
In this Journey, you—mentor and mentee—will build essential skills in public speaking, argumentation, and critical thinking. Through hands-on activities and lively discussion, you'll learn to craft persuasive speeches, construct well-reasoned arguments, and present your ideas with confidence. You'll explore what makes communication land, sharpen your thinking under pressure, and practice responding to perspectives unlike your own in a structured setting. By the end, you'll be able to make your case clearly, engage in dialogue that goes somewhere, and carry these skills into academic, professional, and civic life.
Independent Study (Fall 2026)
Create your own experience with our Independent Study Journey. Mentors and mentees meet as a pair, attend events of interest, and use coursework to help plan creative projects and meet your goals.
Lead Community Change (Fall 2026)
Lead Community Change is a dynamic two-cycle Journey that harnesses the transformative power of storytelling to drive social impact. Aspiring young leaders and activists will unleash their creativity to develop and implement innovative community-based social activism projects, supported by Girls Write Now’s rich storytelling resources.
Dark Tales: A Horror Book Club (Fall 2026)
Step into the shadows of horror and discover what makes a story truly unsettling. Across three monthly book club meetings, you—mentor and mentee—will dig into close readings and lively discussion of selected works, examining how authors build suspense, conjure atmosphere, evoke fear, and use the genre to probe deeper social, psychological, and cultural questions. Together you'll unpack narrative technique, character development, and the many shapes the genre can take. By summer's end, you'll have a richer appreciation for horror, sharper critical instincts as readers, and a store of inspiration and craft to carry into your own writing. Required books this cycle: Dark Is When the Devil Comes by Daisy Pearce, The Body by Bethany C. Morrow, and I'll Watch Your Baby by Neena Viel.
Explore Tour (Fall 2026)
Explore all of the creative and storytelling pathways Girls Write Now has to offer through a multimedia, multi-genre experience that includes mini courses, exploratory studios, and one-to-one pair sessions.
