Social Media & Marketing

Social Media & Marketing: Behind the Screen (Required)
This course is designed to help develop your overall understanding of roles within the realm of social media and marketing, provide you with specific tools and tips for effective marketing, and meld your creative skills with your marketing skills. Specific topics range from how to create engaging social media posts for brands to data storytelling.

Social Media & Marketing Video Fundamentals (Optional)
Within our ever-growing digital landscape, video has become one of the main mediums through which people absorb content, share their thoughts, and tell their stories. The reach that a compelling video can have is enough to entertain, spark meaningful discussions, and/or create change. To ensure that your message or story achieves its full potential, it is important to understand the three key stages of video production: pre-production, production, and post-production. In this mini-course, we will take a closer look at these three stages and explore the aspects of video creation that contribute to compelling content.

Social Media & Marketing Graphic Design Fundamentals (Optional)
In today’s visually-driven world, effective communication is about more than just words. This course is designed to provide budding writers with essential graphic design skills to enhance their storytelling and engage their audience. Through a blend of hands-on projects and discussions, students will learn how to create visually appealing content that complements their writing.