Summer 2025
Social Media & Marketing
Summer Journey Applications Closed…but you are still invited to join the Collaboratory! Explore other pathways this summer, and be the first to know when fall Journey applications open
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Summer Journey Applications Closed…but you are still invited to join the Collaboratory! Explore other pathways this summer, and be the first to know when fall Journey applications open
This Journey is designed for mentors and mentee who want to understand the power of social media and how to use it effectively to grow an audience, promote their work, and build a personal or professional brand. From crafting engaging posts to creating a consistent online presence, this course covers the essential strategies and tools needed to thrive in the world of digital marketing.
As a mentor or mentee in the Social Media & Marketing Journey, you’ll have access to an online course designed to introduce you to the basic essentials you need to grow an audience, build your brand, and thrive in the world of digital marketing. You’ll be paired with a mentee or mentor for one full cycle, and you’ll meet with them at least twice each month. Mentees and mentors in the Social Media and Marketing Journey must attend at least one Community Experience per month.
- Requirements Overview
- Prerequisites: No Experience or Expertise Needed for Mentors or Mentees!
- Cycle(s) Summer 2025 (July 1 – September 30)
- Community Events Attend 1 Journey meeting per month (Dates Below)
- Mentoring Complete at least 2 pair sessions per month
- Coursework Complete Social Media & Marketing Course by September 30 (Course Descriptions Below)
- Mentee Project Create a presentation and attend the final showcase on September 20 to present your work.
Social Media & Marketing Community Experiences
The following events are required for all Social Media & Marketing mentees and mentors:
- Tuesday, July 15 at 6-7:30 PM ET – Journey Meeting
- Tuesday, August 12 at 6-7:15 PM ET – Career Chat
- Saturday, September 20 at 3-4:30 PM ET – Mentee Showcase
If you cannot make an event, let your Staff Lead know in advance. Your Staff Lead will help you find an alternative event to attend.
Social Media & Marketing Courses
Social Media & Marketing: Behind the Screen (Required)
This course is designed to help develop your overall understanding of roles within the realm of social media and marketing, provide you with specific tools and tips for effective marketing, and meld your creative skills with your marketing skills. Specific topics range from how to create engaging social media posts for brands to data storytelling.
Social Media & Marketing Video Fundamentals (Optional)
Within our ever-growing digital landscape, video has become one of the main mediums through which people absorb content, share their thoughts, and tell their stories. The reach that a compelling video can have is enough to entertain, spark meaningful discussions, and/or create change. To ensure that your message or story achieves its full potential, it is important to understand the three key stages of video production: pre-production, production, and post-production. In this mini-course, we will take a closer look at these three stages and explore the aspects of video creation that contribute to compelling content.
Social Media & Marketing Graphic Design Fundamentals (Optional)
In today’s visually-driven world, effective communication is about more than just words. This course is designed to provide budding writers with essential graphic design skills to enhance their storytelling and engage their audience. Through a blend of hands-on projects and discussions, students will learn how to create visually appealing content that complements their writing.
Social Media & Marketing Mentoring
Mentees and mentors in the Social Media & Marketing Journey will be matched for one cycle. Each pair will meet 2 times per month and, as a pair, attend all of the community events listed above.
Journeys in the Multimedia 360 Adventure focus on creating in a particular medium. They are designed for mentees and mentors who want to express ideas with digital and audio techniques.
The Social Media & Marketing Journey is a part of the Multimedia 360 Adventure.
Find Your Journey
Find Your Journey
The Power of Punchlines: Stand-Up Comedy for Change (Spring-Summer 2025)
In this 2-cycle journey, participants will explore the power of comedy as a tool for social change, with a special focus on stand-up comedy. From climate change and economic inequality to LGBTQ+ rights, racial justice, and mental health, you'll learn how to write and perform material that blends humor with meaningful social critique. Through workshops and performance coaching, you’ll develop your own comedic voice. Discover how satire and personal storytelling can raise awareness, inspire dialogue, and challenge the status quo— all while keeping your audience laughing. By the end of the journey, you'll have developed a 5 -10-minute stand-up routine that not only entertains but sparks meaningful conversations about the world around us. Comedy is a form of intelligence, whether you’re new to comedy or a seasoned performer, this journey will help you use humor as a force for social impact.
Careers for Creatives: Unexpected Opportunities (Spring 2025)
The Careers for Creatives: Unexpected Opportunities Journey is perfect for mentees and mentors who are looking to turn their passion for storytelling, content creation, or journalism into a career. Through a dynamic online course, mentoring sessions, and live networking events, you will explore various career paths available to writers today, learn practical skills to help you succeed, and discover how to build a sustainable career that aligns with your interests and strengths. Discover career paths in finance, technology, corporate communications, publishing and more!
Read: Memoir (Spring 2025)
Each cycle, we’ll close read a new book and discuss it at monthly fixed meetings. We’ll focus, in particular, on reading as writers and taking note of the ways each author crafts their story. This cycle, we'll be reading How to Say Babylon: A Memoir by Safiya Sinclair.
