Alina Roytberg
Honoree
With her incredible visual sense, co-founder Alina Roytberg developed the fresh aesthetic. A graduate of Parsons School of Design, she honed her sensitivity to color and texture with a career in fashion before founding fresh with Lev Glazman in 1991. As Creative Director for 18 years, she designed fresh's packaging, including the iconic Sugar pattern, and pioneered a new kind of retail experience that animates the brand. Today, Alina holds an executive role within the company, mentoring teams and retailers around the world in the history and artisanal spirit of the brand while ensuring the fresh aesthetic continues to be both familiar and completely modern.