This Journey is designed for mentees and mentors who want to understand the power of social media and how to use it effectively to grow an audience, promote their work, and build a personal or professional brand. From crafting engaging posts to creating a consistent online presence, this course covers the essential strategies and tools needed to thrive in the world of digital marketing.
Led By
Vahni Kurra
Vahni Kurra (she/hers) hails from Brooklyn, NY with roots in Southern India. She manages social media and marketing at Girls Write Now. Vahni earned a B.A. in English and Creative Writing from Kenyon College. Her writing has been published in Oyster River Pages, Peach Mag, Front Row Center, and her personal Substack, Shloka Slush. Vahni has always been a strong advocate for the rights of women and trans folks, as she has interned for NARAL Pro-Choice Ohio and helped facilitate a peer support program for Kenyon students impacted by sexual assault. She blends her passions for gender equality and creative writing as she works with Girls Write Now to ensure that all mentees have the same opportunities that she did to pursue their artistic and personal dreams.
Learning Objectives
- Gain the technical knowledge and creative direction needed to share effectively on social media.
- Develop a portfolio that showcases your ability to write and create marketing assets.
- Learn how to create a social media plan and adjust based on metrics or feedback.
- Understand how to care for your well-being while working on social media.
- Learn how to plan and execute a successful social media campaign, including working with influencers and partners.
Apply Now
Applications for the Summer 2025 Cycle are open!
Priority Deadline: April 30, 2025
Final Deadline: May 15, 2025
Cycle(s) Offered:
Summer 2025 (July-September)
Time:
3 hours
Areas of Focus:
Media, Marketing, Audience Engagement
Requirements:
- Attend the orientation studio in July
- Attend one community engagement event per month (includes community studios and journey meetings)
- Have at least 2 pair sessions per month
- Complete journey’s asynchronous course work
- Develop and present a portfolio of marketing assets based on skills learned in the journey live sessions
- Participate in a final showcase and celebration on Saturday, September 20 at 3 PM ET.
Social Media & Marketing Journey Package
As a mentee or mentor in the Social Media & Marketing Journey, you’ll have access to an online course designed to introduce you to the basic essentials you need to grow an audience, build your brand, and thrive in the world of digital marketing. You’ll be paired with a mentee or mentor for one full cycle, and you’ll meet with them at least twice each month. Mentees and mentors in the Social Media and Marketing Journey must attend at least one Community Experience per month.
Social Media & Marketing Course
This course will cover the basic essentials you need to grow an audience, build your brand, and thrive in the world of digital marketing! You can come back to the lessons in the course as you build your portfolio for the final presentation at the end of the cycle in September.
This course is offered as a part of this journey package. If you’d like to take a course without joining a journey, click here.
Social Media & Marketing Mentoring
Mentees and mentors in the Social Media & Marketing Journey will be matched for one cycle. Pairs will meet for at least two hour-long sessions each month.
This Journey requires mentees and mentors to commit to two per month. If you’d like to mentor but cannot commit to this requirement, click here.
Social Media & Marketing Community Experiences
Mentees and mentors in the Social Media and Marketing Journey must attend at least one Community Experience per month. This could include a Community Studio or required Career Chat. It is strongly recommended that they attend Exploratory Community Studios, College & Career Chats, and Salon Experiences.
Our final showcase and celebration of mentees’ marketing portfolios will take place on Saturday, September 20 at 3 PM ET.
This Journey requires attendance at the Community Experiences noted above. If you’d like to attend Community Experiences but cannot commit to these requirements, click here.
Multimedia 360 Adventure
The Social Media & Marketing Journey is a part of the Multimedia 360 Adventure.
Journeys in the Multimedia 360 Adventure focus on creating in particular medium. It is designed for mentees and mentors who want to express ideas with digital and audio techniques.
Learn more about the other Adventures offered at Girls Write Now below.
Not ready for a Journey?
If you want to be a part of the Girls Write Now Collaboratory but you aren’t ready to join a Journey, you can participate in individual writing courses, short-term mentoring services, and select community engagement experiences. See all of the options available to you below!
Writing
Take a course without joining a journey, being paired with a mentee or mentor, or attending community experiences.
Mentoring
Meet with a mentee or mentor without joining a journey, accessing writing courses, or attending community experiences.
Community
Attend Community Experiences without joining a journey, being paired with a mentee or mentor, or accessing writing courses.