Fall 2026
Building Buzz Journey:
Publicity in the Publishing Industry
This Journey explores how books are marketed, discovered, and reach bestseller lists in the digital age. Together you’ll examine how publicity campaigns are built—how publicists secure media coverage, interviews, reviews, and events to build visibility; how authors cultivate an authentic presence; and how trends shape reader engagement. As a mentee, you’ll build skills in publicity, marketing, and branding for today’s media landscape. As a mentor, you’ll deepen your understanding of what young, diverse audiences are looking for, and strengthen your ability to guide emerging creators. Both of you come away with a clearer sense of how stories reach and engage readers today.
Pre-Enroll in a Spring 2027 Journey Now!
Though enrollment is not currently open, you may express your interest for another Journey by filling out the form below.
You may also sign up for Mentorship on Demand and/or membership at any time.
Learning Objectives
Building Buzz: Publicity in the Publishing Industry Community Experiences
Mentees and mentors in the Building Buzz Journey are required to attend monthly meetings, held on Saturdays from 2-4 PM ET.
Live virtual meeting dates:
- Nov 14, 2 pm ET
- Dec 12, 2 pm ET
- Jan 23, 2 pm ET
If you’re unable to attend a Journey meeting, you must notify your Staff Lead in advance and attend a community event to make up for it—recommended options for this journey include Career Chats and Community Studios.
Building Buzz: Publicity in the Publishing Industry Courses
Fundamentals of Book Publicity
This accompanying online course introduces the fundamentals of book publicity, marketing, and author branding. Through self-paced lessons, participants will explore how books reach readers, examine the role of media, events, and digital platforms in successful publicity campaigns, and develop strategies for promoting creative work with authenticity and impact.
Building Buzz: Publicity in the Publishing Industry Mentoring
Mentees and mentors in this Journey will be matched for one cycle. Pairs will meet for at least two hour-long sessions each month. This journey is open to both mentor/mentee pairs and peer-to-peer pairs.
Journey Teaching Artist
Publish 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publish 360 Adventure.
Explore All Journeys
Explore All Journeys
Book Club: Page to Stage (Fall 2025)
This Journey invites mentees and mentors to explore classic and contemporary literature through both reading and performance. Participants will read three books and then experience them brought to life through dynamic solo stage adaptations in partnership with Literature to Life (LTL).
Independent Study (Fall 2025)
Create your own experience with our Independent Study Journey. Meet as a pair, attend events of interest, and use coursework to help you plan creative projects and meet your goals.
Teach GWN (Fall 2025)
In this Journey, Members of the GWN community will develop curriculum and facilitate a community studio for one or more cycles within GWN’s Collaboratory structure. Each cycle involves facilitating three community studios, one per month. Participants will gain valuable skills in leadership, teaching, and community building. Mentees and Mentors can facilitate a community studio either solo (if they are 18 or older) or together as a pair.
The Power of Punchlines: Stand-Up Comedy for Change (Fall 2025-Spring 2026)
In this two-Cycle Journey, participants will explore the power of comedy as a tool for social change, with a special focus on stand-up comedy. From climate change and economic inequality to LGBTQ+ rights, racial justice, and mental health, you’ll learn how to write and perform material that blends humor with meaningful social critique. Comedy is a form of intelligence—whether you’re new to comedy or a seasoned performer, this journey will help you use humor as a force for social impact.
The Lead Incubator (Fall 2025-Spring 2025)
The Lead Incubator is a crucial extension of the Lead Community Change Journey, offering Mentees the space, resources, and support needed to implement their project plans and drive meaningful change in their communities. It acts as a dynamic platform where they can turn their ideas into action. Mentees participating in the Lead Incubator focus on advancing their community-based social activism projects with the support of their mentors and Girls Write Now’s resources.
Explore Tour (Fall 2025)
Explore the creative and storytelling pathways Girls Write Now offers through a multimedia, multi-genre experience with mini courses, exploratory studios, and one-on-one pair sessions. Build new skills and deepen existing ones across fiction, journalism, publishing, and formats like video, podcasting, and visual storytelling. Ideal for mentees working across media or focused on specific projects, this Journey offers the flexibility to tailor your learning experience to your goals.
Through the Lens: Photography & Visual Storytelling (Spring 2027)
Discover the art of telling stories through images. In this Journey Mentees and mentors will explore the creative and technical elements of photography while learning how photographers use composition, light, perspective, and narrative to capture meaningful moments and communicate powerful ideas.
Bridging Queer Voices: Storytelling Across Generations (Spring 2027)
This Journey explores the rich tradition of storytelling between generations, highlighting how stories connect past, present, and future. Participants will engage with personal and cultural narratives shared across age groups, learning to honor diverse perspectives. Through writing and creative expression, you’ll develop skills to preserve and share meaningful stories that build understanding and community.
Social Media & Marketing (Summer 2025)
This Journey is designed for mentees and mentors who want to understand the power of social media and how to use it effectively to grow an audience, promote their work, and build a personal or professional brand. From crafting engaging posts to creating a consistent online presence, this course covers the essential strategies and tools needed to thrive in the world of digital marketing.
Book Club: Summer Read (Summer 2025)
Book lovers, unite! Each cycle, we’ll close read three new books and discuss them at monthly fixed meetings. When you apply, you can recommend a book that might be chosen for the journey! We’ll focus, in particular, on reading as writers and taking note of the ways each author crafts their story.
