Fall 2026
Building Buzz Journey:
Publicity in the Publishing Industry
This Journey explores how books are marketed, discovered, and reach bestseller lists in the digital age. Together you’ll examine how publicity campaigns are built—how publicists secure media coverage, interviews, reviews, and events to build visibility; how authors cultivate an authentic presence; and how trends shape reader engagement. As a mentee, you’ll build skills in publicity, marketing, and branding for today’s media landscape. As a mentor, you’ll deepen your understanding of what young, diverse audiences are looking for, and strengthen your ability to guide emerging creators. Both of you come away with a clearer sense of how stories reach and engage readers today.
Pre-Enroll in a Spring 2027 Journey Now!
Though enrollment is not currently open, you may express your interest for another Journey by filling out the form below.
You may also sign up for Mentorship on Demand and/or membership at any time.
Learning Objectives
Building Buzz: Publicity in the Publishing Industry Community Experiences
Mentees and mentors in the Building Buzz Journey are required to attend monthly meetings, held on Saturdays from 2-4 PM ET.
Live virtual meeting dates:
- Nov 14, 2 pm ET
- Dec 12, 2 pm ET
- Jan 23, 2 pm ET
If you’re unable to attend a Journey meeting, you must notify your Staff Lead in advance and attend a community event to make up for it—recommended options for this journey include Career Chats and Community Studios.
Building Buzz: Publicity in the Publishing Industry Courses
Fundamentals of Book Publicity
This accompanying online course introduces the fundamentals of book publicity, marketing, and author branding. Through self-paced lessons, participants will explore how books reach readers, examine the role of media, events, and digital platforms in successful publicity campaigns, and develop strategies for promoting creative work with authenticity and impact.
Building Buzz: Publicity in the Publishing Industry Mentoring
Mentees and mentors in this Journey will be matched for one cycle. Pairs will meet for at least two hour-long sessions each month. This journey is open to both mentor/mentee pairs and peer-to-peer pairs.
Journey Teaching Artist
Publish 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publish 360 Adventure.
Explore All Journeys
Explore All Journeys
College & MFA Preparation (Summer 2025)
Preparing an application for college or graduate school can be a daunting experience. Join us for a Journey that unpacks everything you need to know about finding college and graduate school programs, applying to school, preparing personal essays, and getting the most out of your college or graduate school experience.
Teleplays: Writing for TV (Summer 2025)
The Teleplays: Writing for TV Journey is designed to help develop the skills and understanding needed to work as a writer in today’s TV industry. This Journey provides insight into the work of a scriptwriter – a deep understanding of TV storytelling and professional scripts, drama vs comedy scripts, professional working practices, and employment strategies. Specific topics range from story structure and formatting scripts to actually seeing a script to fruition.
Teach GWN (Summer 2025)
In this journey, members of the GWN community will develop curriculum and facilitate a community studio for one or more cycles within GWN’s Collaboratory structure. Each cycle involves facilitating three community studios, one per month. Participants will gain valuable skills in leadership, teaching, and community building. Mentees and mentors can facilitate a community studio either solo (if they are 18 or older) or together as a pair.
On-Demand Mentoring Sessions
On-Demand Mentoring sessions are available for young writers who would like support or advice on a specific topic. These sessions are offered for Career Development, College Preparation, Creative Writing, or Wellness.
Independent Study (Summer 2025)
Create your own experience with our Independent Study Journey. Meet as a pair, attend events of interest, and use coursework to help you plan creative projects and meet your goals.
Community Togetherness (Summer 2025)
Come together in this wellness-focused Journey based in collaborative writing prompts and support for one another.
Explore Tour (Summer 2025)
Explore all of the topics that Girls Write Now has to offer with mini courses, exploratory studios, and one-on-one pair sessions. Discover new skills and build on existing ones with courses and experiences that touch on a range of topics from horror writing to journalism to publishing and much more!
Civil Discourse: Connection & Persuasion (Summer 2025)
Our words can change minds and the world. Discover what you can do with yours… Mentees will learn how to persuade audiences on issues that matter to them. By the end of the journey, they will not only gain confidence in self-expression and analytical thinking but also develop and deliver a final speech that showcases their growth in civil discourse and persuasive communication.
Aloud: Songwriting & Spoken Word (Summer 2025)
Mic check! Enhance the power of your words by speaking or singing them aloud. In this journey, we’ll examine a variety of ways to share creative work using our voices and audio techniques with open mic events, podcasts, and songwriting.
Multimedia Tour (Summer 2025)
Explore all of the topics that Girls Write Now has to offer with mini courses, exploratory studios, and one-on-one pair sessions. Discover new skills and build on existing ones with courses and experiences that touch on a range of topics from horror writing to journalism to publishing and much more! Ideal for mentees who enjoy working across multiple genres or are focused on specific projects, this journey offers the flexibility to tailor your learning experience to your individual needs. With a focus on adaptability, this program allows you to balance exploration with dedicated time for your independent projects, providing a comprehensive yet customizable Journey. Great for mentees who are not committed to one medium or who enjoy working in multiple mediums at once.
