Fall 2026
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media
This Journey explores how social media—especially TikTok’s BookTok community—has transformed the publishing industry. With the input from industry professionals, you’ll gain insight into how books are marketed, discovered, and driven to bestseller lists in the digital age. Through workshops, mentorship, and hands-on projects, you’ll learn how publicity campaigns are built, how authors cultivate authentic online presence, and how trends shape reader engagement. We will analyze successful BookTok strategies, create tour own promotional concepts, and develop practical skills in digital marketing, branding, and literary publicity—while examining the evolving relationship between storytelling, audience, and platform.
Fall 2026 Pre-Enrollment Is Open!
Express your interest in this Journey by filling out the form below.
You may also sign up for Mentorship on Demand at any time.
Learning Objectives
Journey Teaching Artist
Publishing 360
All Journeys within this Adventure focus on the process of producing and publishing creative work. Learn more about the other Adventures offered at Girls Write Now below.
Publishing & Publicity: TikTok, BookTok, and the Power of Social Media is a Journey in the Publishing 360 Adventure.
Explore All Journeys
Explore All Journeys
Independent Study (Summer 2026)
Create your own experience with our Independent Study Journey. Meet as a pair, attend events of interest, and use coursework to help you plan creative projects and meet your goals.
Career Exploration: From Searching to Securing the Position (Summer 2026)
This Journey provides a strategic roadmap for navigating the modern workforce, moving from self-discovery to landing the position.
Explore Tour (Summer 2026)
Explore all of the creative and storytelling pathways Girls Write Now has to offer through a multimedia, multi-genre experience that includes mini courses, exploratory studios, and one-on-one pair sessions. Discover new skills and build on existing ones with offerings that range from fiction to journalism to publishing, and dive into formats like video, podcasting, visual storytelling, and more. Ideal for mentees who enjoy working across multiple genres and media or are focused on specific projects, this Journey offers the flexibility to tailor your learning experience to your individual needs.
Writing Our Way to Wellness: A Podcast Journey, Pt. II (Summer 2026)
This Journey invites mentees to explore the intersection of storytelling and wellness through the art of podcasting.
Stories of Becoming: Crafting Young Adult Romance (Summer 2026)
This Journey invites participants to dive into the world of young adult romance, exploring the joys, challenges, and complexities of love in adolescence and young adulthood. Through creative writing exercises, character development, and plot crafting, mentees will learn how to create authentic, relatable stories that resonate with YA readers. Participants will explore themes of identity, friendship, and emotional growth while honing their craft in storytelling that captures the heart and imagination.
Teach GWN (Summer 2026)
In this Journey, members of the GWN community will develop curriculum and facilitate a Community Studio for one or more cycles within GWN’s Collaboratory structure. Each cycle involves facilitating three Community Studios, one per month. Participants will gain valuable skills in leadership, teaching, and community building. Mentees and mentors can facilitate a Community Studio either solo (if they are 18 or older) or together as a pair.
Fresh Mouth: Confidence Through Comedy (Summer 2026)
This Journey transforms your unique observations and "wild and wacky" thoughts into a structured comedy set. Through bi-weekly Journey Meetings and personalized coaching, you will explore the mechanics of humor, moving from a raw premise to a polished delivery. You will learn to find the funny in the everyday while building the stage presence and confidence necessary to share your voice. The experience concludes in a live showcase alongside peers and professional comedians, where you will debut your original material and celebrate the power of humor as a tool for connection and self-expression.
College Ready: Drafting Your Narrative (Summer 2026)
This Journey offers a streamlined path to college readiness through interactive workshops, mentoring, and peer exchange. You will move from drafting a compelling personal statement to building a strategic school list and navigating financial planning, all while receiving personalized feedback on your work. By the end of the program, you’ve gained the skills to create a polished application and the insider knowledge needed to present your most authentic self to admissions committees.
Zine Makers: Crafting A Peer Poetry Zine (Summer 2026)
This Journey invites you to step into the role of editor and designer to transform poetry from the spring Poetry Rising Journey into a compelling, collaborative zine. You will move through the specialized stages of the publishing world, beginning with a deep editorial dive to refine existing verses inspired by heritage and created by your peers. As you master visual composition and multimedia design, you will learn to pair these powerful voices with a cohesive aesthetic, ultimately gaining the technical skills and creative vision needed to produce and share a high-impact, independent publication.
Book Club: Fantasy (Summer 2026)
This Journey offers an immersive dive into contemporary literature, shifting from passive reading to a strategic analysis of a writer’s craft.
