Lynda Pak is Senior Vice President, Technology Leader for Global Brands and Corporate Functions at Estee Lauder Companies (ELC). Since joining ELC in 2016, she has been passionate about helping business leaders make smart technology investment choices to shape and accelerate value creation. With over twenty years of technology strategy and operational experience, she has collaborated with executive leadership teams at ELC, Bed Bath and Beyond (BBB), Borders Group (BGI), and other leading companies in the consumer products/retail industry. Prior to ELC, as the Vice President of eCom/Digital and Marketing Technologies for BBB, she successfully led the redesign of the digital customer experience and their next generation digital and marketing capabilities. At BGI, she served as Chief Technology Officer and VP of Applications, and as VP of eCommerce Operations. Additionally, with over 19 years of consulting experience with Deloitte Consulting and PricewaterhouseCoopers, she has demonstrated commitment and success as an advisor to senior executive business partners to define and curate their strategic initiatives to drive business value. Lynda has led the delivery of very large, complex, and global ERP programs for key clients. Finally, Lynda built Deloitte Consulting’s global ‘Green IT’ practice to help clients reduce their technology carbon footprint.